Subject: Ellis DeTreppen, 69, populizer of "Spam"
From: email@example.com (amassed child vigor)
Ellis DeTreppen, author, advertising consultant, and father
of three, died Monday at his Bernal Heights home in San
Francisco. He was 69.
DeTreppen is perhaps best known for the 1973 advertising
campaign he designed for Hormel. The "It's Spam!" series
of advertisements was the first to include invented
recurring characters that viewers were hoped to identify
with and want to learn more about.
The "commerical as soap opera" theme has come back again
and again since 1973, and DeTreppen served as a consultant
for AT&T, Kraft Foods, and the InAndOut Burger chain.
DeTreppen died from complications of mollusca credulis,
which he had struggled with for the last thirty years.
The disease, considered rare and usually not life-threatening,
can be deadly to those with crippled immune systems.
A memorial service and scattering of ashes will take place
at the Presidio Memorial Rock on Saturday at 2 p.m.
Memorial contributions can be made to the Mollusca Information